A major state-wide campaign requires a hefty advertising budget and paid staff to handle things like communications, strategic planning, finances, and legal compliance. House or Senate offices can cost hundreds of thousands or millions of dollars. On the other hand, state-wide races for governor, state legislator, or U.S.In the U.S., if you're running for a local office, such as city councilor, you might only need around $20,000 for campaign signs, ads, a website, 1 to 2 part-time staff, and venues to hold rallies and other public events. Estimate the costs of signs and literature, travel, website design and domain hosting, campaign staff (if you’re hiring any), and other expenses. Figure out if you can take time off work to campaign, or if you’ll still need to keep your full-time job. Examine your finances, and determine what you can contribute out of your own pocket.
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